OUR VISION
Today, the Lexus vision is simple - to create amazing experiences. By transforming function into emotion, performance into passion, and technology into imagination.
In the spirit of Omotenashi, each vehicle that we create is designed around you. Designed to anticipate your needs, electrify your senses, and make each of your journeys more amazing than the last.
Values-Refined
METICULOUSLY CRAFTED
Lexus sets itself apart with an uncompromising dedication to every detail. Every experience, from the visceral feel of driving to designs that represent the pinnacle of beauty and refinement, is deeply considered and gracefully executed for the purpose of engagement and satisfaction. Rooted in an understated, humble, and respectful mindset, the result is human-centered luxury that emanates seamlessly from within.
Values-Omotenashi
THOUGHTFUL CONSIDERATION
Lexus distinguishes itself through heartfelt omotenashi that exceeds expectations. It's a human-centered focus and a spirit that informs every experience from gratifying digital, in-dealer, and in-vehicle interactions to our promise of carbon neutrality. By behaving with thoughtful concern for others, as well as our planet, Lexus believes a better future is possible.
Values-Engaging
PASSIONATE ENTHUSIASM
Lexus exudes passionate enthusiasm. We relentlessly challenge, find the better way, and push the boundaries of what's possible. With electrification that ignites the senses, driving performance that inspires confidence and exhilaration, and luxury that's compassionate, engaging and deeply personal, Lexus delivers emotional satisfaction at every touchpoint.
Values-Imaginative
INTUITIVE TECHNOLOGY
Lexus inspires through constant innovation and limitless imagination. We're driven by curiosity, a relentless desire for progress, and a sharp focus on the future. With the constant connection and collaboration of our engineering centers, and our technology that's intuitively designed to be effortless and partner with the driver, we don't just dream the impossible. We deliver it.